Our Approach
We Don't start with marketing. We start with understanding
Every business is different.
Every market is different.
Every growth challenge is different.
That’s why our approach begins with the business rather than a predetermined solution.
STEP 01 —
UNDERSTAND
THE QUESTION:
Where are you today?
We understand your:
- Business
- Market
- Customers
- Competition
- Capabilities
- Ambitions
- Challenges
STEP 02 —
DEFINE
We identify the opportunity and define the position the business should occupy.
THE QUESTION:
What should your business be known for?
STEP 03—
STRATEGISE
We create the strategic framework required to make the position meaningful, relevant and actionable
THE QUESTION:
How do we make the positioning matter?
STEP 04 —
EXPRESS
We translate the strategy into identity, messaging, communication and creative expression.
THE QUESTION:
How should the brand look, sound and behave?
STEP 05—
CREATE VISIBILITY
We identify the relevant channels, touchpoints and communication opportunities through which the brand needs to be seen and experienced.
THE QUESTION:
Where and how should the brand be visible?
STEP 06 —
STRENGTHEN PERCEPTION
Consistency creates recognition.
Recognition creates familiarity.
Consistency and credibility strengthen trust.
THE QUESTION:
Are people beginning to perceive the brand the way we intended?
STEP 07—
ENABLE GROWTH
A stronger position creates stronger reasons to consider, engage with and choose the business.
THE QUESTION:
How does the stronger brand position contribute to business growth?
The fynex Framework
Positioning
What should we be known for?
Strategy
How will we establish that position?
Visibility
Where will we communicate it?
PREFERENCE
Why should they choose us?
GROWTH
How does that preference create business value?